Everyone says to build a mailing list. Get people to sign up to your list, they say. Then you can keep in touch with them for free.
Here’s a truth bomb. It’s not necessarily free. If you sign up too many people, you pay a monthly fee. Even if those people never open up your emails, you’re paying for them to be there.
I’m a musician and recording artist. Here’s how the industry works. Write a collection of songs. Get into the studio and record them. Release the record. Seek reviews.
I released a record in March. I followed all the steps. I got reviews. The reviews taught me a lot. But not in the way that you’d think.
In this new format, Alun chats about gigging, psychotherapy, Neil Gaiman, book clubs, creating workshops, improvised theatre, his forthcoming book launch and his new portable PA system.
Then plays us out with his Song Of The Week.
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We were stood outside Caenarfon Castle in Wales.
Many years ago, people used to live in this castle. From time to time, their enemies would try to attack it.
I thought of how to attack a fortress like this. What were its weak points? There didn’t seem to be any. As defences go, it was formidable.
Pixar learned how to tell stories from a comedy improviser. She learned it from another comedy improviser. His name is Kenn Adams.
All those big movies used a structure that was for telling stories without a script.
Life is like that too. It all happens on the fly. We don’t have any lines.
This episode blew my mind. Don’t miss it. I’m talking with John Lash. At 18, he pulled a pistol on someone and shot them dead.
He got a life sentence in a US jail. But inside prison he went on a journey that led him to a passionate belief in the ideas and practices of nonviolence.
“Nice” people don’t have needs.
“Nice” people put the needs of other people before their own.
If I hustle too hard for my own needs, other people will judge that I’m not a “nice” person.
I’ve believed this for four decades.
For four decades I’ve done my best not to be pushy.
An internet marketer told me that I’m doing it wrong. He said I should only spend 20% of my time creating things. The other 80% I should spend on marketing.
He might be right. But then, why not take a marketing job 4 days a week instead. I’d get a guaranteed pay cheque that way. If I want to do marketing, I should definitely get a marketing job.
I’m a comedy improviser and I perform in an improv troupe. So I like to think about what makes a comedy scene work, and why some fall flat.
A few people recommended a book by Steven Kaplan called The Hidden Tools of Comedy. It’s the most insightful comedy book I’ve read so far.
When I was a child, we never did a big shop. Nobody did. It wasn’t a thing back then. Instead, we’d just “get some bits in”, as my Mum called it.
We’d get some bits in every other day. The shops were a short walk away. Round the corner, up Cretan Road, and onto Lawrence Road where the shops were.